Case Study: D.A.S. Rechtsschutz achieves streamlined sales processes and improved data quality with SAP Sales Cloud

How Austrian legal protection specialist D.A.S. Rechtsschutz is helping deliver exceptional sales experiences with a 360-degree view of customers and interactions, using SAP Sales Cloud

D.A.S. Rechtsschutz AG, an Austrian legal-protection specialist, relied on a mix of salaried account managers and external brokers to serve private and corporate customers. An underperforming CRM left teams hunting for data, working with silos and low-quality records, and spending too much time on basic tasks instead of customer relationships. The company needed a 360-degree customer view, secure authorizations and integrations (for example to its rate calculator) to streamline daily work and protect sensitive data.

D.A.S. implemented SAP Sales Cloud and SAP Integration Suite with partner B4B Solutions to centralize master data, connect to inventory and address portals, and add duplicate checking and a ticket hub. The result: cleaner, consolidated broker and customer records, simpler lead and target creation, improved marketing accuracy, better GDPR support, and a noticeably reduced workload—boosting employee experience and customer satisfaction.

D.A.S. Rechtsschutz

Norbert Hofer

Head of Technical Sales Support