Case Study: Interroll achieves standardized global sales processes and 360° customer visibility with SAP Sales Cloud

How Interroll Group standardized sales processes and reporting globally to gain full visibility into customer data and activities

Interroll Group, a global leader in material handling systems with 34 companies and customers across manufacturing, e‑commerce, retail and logistics, faced fragmented CRM systems that led to inconsistent sales processes, poor collaboration, and limited visibility for forecasting and analysis. The company needed a single, ERP‑integrated sales solution and an expert implementation team to standardize processes and improve lead and customer management.

Interroll deployed SAP Sales Cloud with SAP Services and Support in 15 weeks to deliver a unified, ERP‑connected CRM. The rollout standardized sales processes and territory management, synchronized contacts and activities, improved lead qualification and conversion, and introduced clear dashboards and forecasting. The result was faster collaboration, better sales visibility and reporting, and a stronger ability to convert leads into long‑term customers.

Interroll

Maurizio Catino

Executive Vice President Global Sales and Solutions