Case Study: Yurun Group achieves integrated omni-channel dealer management and real-time inventory visibility with SAP Sales Cloud

How Yurun Group enhances the accuracy of sales and production planning with SAP Commerce Cloud

Yurun Holding Group, a diversified private enterprise and China’s leading meat supplier, faced rising online sales and an increasingly omni-channel market. Its sales teams relied on manual spreadsheets, distributors lacked digital tools, and fragmented order and inventory data led to inaccurate production planning and missed opportunities.

Yurun implemented an integrated dealer and order management system based on SAP Commerce Cloud, delivering real-time inventory via mobile apps, omni-channel distribution coordination, and centralized order tracking across e-commerce platforms. The solution broke down data silos, enabled demand-driven production and more flexible manufacturing, boosted order completion rates, and achieved 90% dealer coverage with an annual fresh-food order value of $580 million.

Yurun Group

Bao Yi

Project Director