Case Study: FingerHaus achieves smooth lead-to-opportunity processes with SAP Sales Cloud

FingerHaus Smooth Lead-to-Opportunity Processes Help Deliver Dream Homes

FingerHaus, a German manufacturer of prefabricated wooden homes that builds about 750 houses a year, needed to give its specialized sales teams fast, mobile access to customer data and improve lead-to-opportunity processes so reps could deliver personalized, on-site advice as customer expectations grew. Fragmented access and a lack of qualified, trackable leads made it harder to provide timely, tailored consultations.

By deploying SAP Sales Cloud and SAP Marketing Cloud with a mobile app and integrated interfaces, FingerHaus created end-to-end lead management and targeted, data-driven campaigns. The result: more qualified leads, faster response times, improved customer service, deeper target-group insights, and smoother collaboration across marketing, sales, and finance—helping sales teams deliver personalized guidance throughout the buying journey.

FingerHaus

Mathias Schäfer

Managing Director