Case Study: Thrivent Financial achieves 25–50% faster compensation plan rollouts and simplified incentive management with SAP Sales Cloud

Thrivent - Customer Case Study

Thrivent Financial for Lutherans, a Fortune 500 not‑for‑profit formed by the 2002 merger of Aid Association for Lutherans and Lutheran Brotherhood, serves nearly 2.6 million members through a large network of local chapters. The merger left the organization running two legacy compensation systems, which created processing inaccuracies, weak controls and long lead times for rolling out new incentive plans—hindering its ability to implement sales strategies and enter new markets efficiently.

In 2006 Thrivent standardized on Callidus Software’s Sales Performance Management (TrueComp) platform, consolidating compensation administration onto a single, scalable system. The change simplified processes, improved reporting and accuracy, and shortened compensation plan rollout times by 25–50%, enabling faster product launches and better alignment of sales incentives with corporate goals.

Thrivent Financial

Garrett Gleason

Vice President of IT