Case Study: Bell Flight achieves a unified one-stop digital fleet management experience with SAP Sales Cloud

How Bell Flight replaced multiple customer touch points with a single, modern, digital experience and eliminated data silos with SAP Customer Experience solutions

Bell Textron Inc. (Bell Flight), a long-standing manufacturer of military and commercial helicopters, faced a fragmented aftermarket experience where customers used multiple portals for documentation, parts, training and support, creating data silos and preventing a 360-degree view of customer interactions. The company needed a single, modern digital touchpoint to simplify fleet management and improve insights into customer needs.

Working with PwC, Bell consolidated aftermarket sales and services on a unified platform using SAP Commerce Cloud and SAP Service Cloud, migrating 600,000 SKUs and enabling single sign-on and self-service. The rollout (completed within 12 months) delivered faster warranty processing (weeks to days), new subscription revenue for technical manuals, simplified IT architecture and a complete view of customer engagement, improving service efficiency and insights.

Bell Flight

Sobha Mulukutla

IT Director and Business Partner