Case Study: Twinings Ovaltine achieves end-to-end business transformation with SAP Sales Cloud

Driving Business Transformation for Twinings Ovaltine through SAP on Azure as part of Program Optimus

As a major consumer products company, Twinings Ovaltine, faced significant operational challenges due to a fragmented landscape of multiple legacy SAP and third-party ERP systems. This complexity, a result of 200% growth over a decade and numerous acquisitions, led to poorly integrated processes, technological inefficiencies, and a critical lack of data visibility and agility across its global business units.

The solution from SAP involved implementing a unified, greenfield SAP S/4HANA platform on Azure through the RISE with SAP construct. This new system integrated SAP IBP, Ariba, Analytics Cloud, and Concur on the SAP Business Technology Platform (BTP) to create end-to-end process visibility. The results for Twinings Ovaltine were substantial, including recurring annual savings of over £10 million, a £12 million reduction in inventory, and future productivity improvements of more than 20% across its supply chain, finance, and sales operations.

Twinings Ovaltine

Sandeep Seeripat

General Manager