Case Study: Atlas Copco Construction achieves sub-4-minute quotes and streamlined global sales with SAP Sales Cloud

Atlas Copco Construction - Customer Case Study

Atlas Copco, a global leader in industrial tools, construction and mining equipment, operates 200 sales teams across 180 countries and sells highly configurable products with some 52 billion possible combinations. The company struggled to share best practices, connect front- and back-office data, and price complex quotes in real time—tasks that relied on spreadsheets and required roughly 75 people to prepare quotes and maintain data.

By standardizing the end-to-end sales process with SAP Sales Cloud and centralizing master data, Atlas Copco supported 26 brands, 53 currencies, 310 price books, 20 languages and 30,000+ configurations. The result: highly configurable quotes in under four minutes, pricing administration reduced from 70 to 5 people, faster market adaptation, improved margins, deal size, order accuracy and better strategic benchmarking.

Atlas Copco Construction

Louis De Jaegher

Senior Business Process Manager