Case Study: Ursa Insulation converts more quotes into orders and boosts sales productivity with SAP Sales Cloud

How URSA enabled a 360-degree view of sales activities at construction sites and with partners using SAP Sales Cloud

Ursa Insulation SA, part of ETEX Group, is a leading European maker of acoustic and thermal insulation for roofs, walls, floors, ceilings, and ducts. Facing siloed, paper-based CRM and limited visibility into subcontractor activity and construction-site schedules, Ursa needed a modern digital foundation to improve collaboration, react faster to customer needs, and lift sales performance while reducing sales and IT effort.

By implementing SAP Sales Cloud and SAP Service Cloud with native SAP S/4HANA integration and embedded analytics, Ursa gained a 360-degree view of site and partner sales activities, streamlined selling processes, and enabled intelligent up-sell recommendations. The rollout established best practices across 15 sales offices, increased quote-to-order conversions, improved project success rates, and reduced costs and workload while laying the groundwork for better demand and production planning.

Ursa

Efrén del Pino

Head of Division