Case Study: Telstra achieves streamlined incentive management and reduced risk with SAP Sales Cloud

Telstra Dramatically Simplified Its Commission Systems Around The World

Telstra, Australia’s leading telecommunications company serving 17.4 million mobile devices, faced a fragmented incentive landscape spanning seven business units, 22 legacy systems, 120 distinct commission plans and 10,000 sales and service employees. This complexity created inefficiencies, limited enterprise-wide visibility, increased risk of data loss, and weakened governance.

Telstra standardized on CallidusCloud Commissions as a centralized, cloud-based incentive platform across its seven sales and service groups in 20 countries, simplifying plan creation and management. The move reduced system complexity and data risk, improved payment accuracy and governance, and enabled closer HR–sales collaboration for ongoing plan oversight and improvement.

Telstra

Andrew White

Head of Global Sales and Service Incentives