commercetools B2B Case Studies & Customer Successes

commercetools is the leading composable commerce platform, allowing companies to dynamically tailor and scale shopping experiences across markets. We equip some of the world’s largest businesses with tools to future-proof digital offerings, reduce risks and costs, and build outstanding experiences that drive revenue growth. Headquartered in Munich, commercetools has led a global renaissance in digital commerce by combining cloud-native, technology-agnostic, independent components into a unique system that addresses specific business needs. We empower brands – including Audi, Danone, Eurorail, NBCUniversal, Sephora and Volkswagen Group – to stay ahead of changing consumer and buyer behavior. To learn more, visit commercetools.com.

66°North achieves scalability and time & cost savings with commercetools

66°North

Matthew Woolsey

Global President

How commercetools Composable Commerce for B2B is simplifying the path to eCommerce success for ACE Southern

ACE Southern

Matt Swan

Technical Product Manager

How Adelco increased eCommerce sales by 400% with a hybrid sales strategy powered by commercetools

Adelco

Patricio Crowley

Chief Technology Officer

Danish audio brand AIAIAI achieves global scalability and flexible headless commerce with commercetools

AIAIAI

Rune Berendtsen

Chief Executive Officer

APG & Co achieves 35% reduction in technology operating costs and 60% reduction in technical support time with commercetools

APG & Co

Carina Ton Micheal

Group Head of Technology

Apollo-Optik achieves rapid, flexible headless commerce and bi-weekly releases with commercetools

Apollo-Optik

Daniela Zbick

Head of Digital

How ARK Bokhandel penned a new eCommerce success story with a 15% conversion lift

Ark Bokhandel

Anders Martinsson

Head of Technology and Tech Lead eCommerce

AT&T achieves $1.5M/quarter in call-center savings and 75% reduction in developer effort with commercetools

AT&T

Audi AG achieves global in-car commerce and Functions-on-Demand rollout to 26 countries with commercetools

Audi AG

Matthes Kohndrow

Product Owner Digital Business

B&S achieves sustainable omnichannel growth and business digitization with commercetools

B&S

Rene Van Gelderen

Corporate IT Director

Bang & Olufsen achieves a unified omnichannel flagship store and accelerated D2C growth with commercetools

Bang & Olufsen

Tomas Antvorskov Krag

Director, E-Commerce

Bang & Olufsen achieves stronger D2C sales and unified online brands with commercetools

Bang & Olufsen

Tomas Antvorskov Krag

Director, E-Commerce

How a healthy restaurant chain is going the extra mile to serve a seamless customer experience

Beets&roots GmbH

Nitin Maslekar

Chief Technology Officer

Berlin Brands Group achieves phased roll-out of unique, multi-market web shops with commercetools

Berlin Brands Group

How BIC is writing a new chapter in digital transformation with commercetools

BIC

David Viagulasamy

Global Digital IT Lead - Head of Digital Factory - eCommerce & Commercial Digital Activities | Group IT

Bikes.de achieves rapid marketplace launch and scalable composable commerce with commercetools

Bikes.de

Georg Wagner

Head of Marketing

Blue Star Nutraceuticals achieves faster site performance and international growth with commercetools

Blue Star Nutraceuticals

Adam Cloet

Chief Executive Officer

BMW Group achieves future-proof digital customer experiences with commercetools

BMW Group

How Breville seamlessly rolled out 16 localized sites to support global growth in only 6 months

Breville

Pamela Liang

Group Product Manager

BRITA achieves rapid international expansion and scalable B2C/B2B subscription commerce with commercetools

Brita

Andreas Bernt-Bärtl

Senior eMarketing Manager

Bründl Sports achieves a scalable, omnichannel online rental experience with commercetools

Bründl Sports

Wolfgang Huber

Head of IT at Bründl Sports

C.H.Beck achieves cloud-native, microservices commerce for 14 million products with commercetools

C.H.Beck

Patrik Holtz

eCommerce Manager

Cargo Crew achieves 34% online revenue growth with commercetools

Cargo Crew

Paul Rodgers

Co-founder and Operations Director

Carhartt WIP cuts operating costs and unifies content-commerce with commercetools

Carhartt WIP

Cazoo achieves seamless multi‑payment online car buying with commercetools

Cazoo

How digital commerce is making it easier and faster for Cepheid to deliver healthcare solutions that improve patient outcomes across the globe

Cepheid

Amelita Ebuña

Director of eCommerce

Christie Cookie Co. boosts average order value 47% and modernizes commerce in 6 months with commercetools

Christie Cookie Co.

Megan Casey

D2C Marketing Manager

CHRONEXT (luxury watch marketplace) achieves a mobile-ready, 6x faster marketplace with commercetools (solution provider)

CHRONEXT

Ludwig Wurlitzer

Chief Product Officer

CHRONEXT achieves faster performance and scalable international growth with commercetools

CHRONEXT

Ludwig Wurlitzer

Chief Product Officer

How CHRONEXT built the basis for flexible growth to usher in a new era for digital trade in luxury watches

CHRONEXT

Emanuel Schleussinger

CTO

Cimpress achieves two massive project launches in 5 weeks with commercetools

Cimpress

Jim Sokoloff

VP, Platform, Logistics Optimisation and Operation

Global Enterprise Solutions Manager

How Dawn Foods whisked up the most tantalizing eCommerce mix

Dawn Foods

Gireesh Sahukar

Vice President of Digital

dodenhof launches its first online shop and kickstarts digital transformation with commercetools

dodenhof

Oliver Breitfeld

Head of e-commerce

EMMA — The Sleep Company achieves scalable global D2C growth with commercetools

EMMA

Andreas Westendörpf

Chief Technology Officer

Eurail.com achieves a seamless, no‑downtime, agile commerce transformation with commercetools

Eurail.com

Roel Verhagen

Head of E-Commerce

Eurail.com - Customer Case Study

Eurail.com

Jesse Wierenga

Scrum Master/Agile Coach

Eurail.com achieves dramatic reduction in maintenance costs and rapid API development with commercetools

Eurail.com

Jesse Wierenga

Scrum Master/Agile Coach

Express achieves multiple releases per week and scalable, resilient commerce with commercetools

Express

Brendan Gualdoni

Vice President of Enterprise Architecture, Commerce and Integration

How Express gained the flexibility, scalability and speed to compete in the hyper-competitive fashion market

Express

Jon Mutter

VP, Customer Applications

Festool achieves rapid D2C launch, 150% of sales goals and global scale with commercetools

Festool

Michael Magnussen

Head of E-Commerce

flaconi achieves scalable, cloud-native growth and faster time-to-market with commercetools

flaconi

Sven Rosemann

Director Technology

Flaschenpost achieves scalable, headless eCommerce and faster time-to-market with commercetools

Flaschenpost

Blaesi

Co-Founder

Foodl achieves an open, scalable B2B food marketplace with commercetools

Foodl

Lieke Kamp

Product Owner

Franka Emika accelerates product launches and slashes commerce development time with commercetools

Franka Emika

Sebastian Nagel

Head of Cloud Development and Product Owner

Geberit achieves an interactive, multi-channel online product catalog with commercetools

Geberit

Stefano Giacomello

IT Manager PDM, Sales & Marketing Applications

Vice President Strategy & Operations, Commerce

Interflora Australia achieves seamless digital transformation and operational savings with commercetools

Interflora

Matt Hoskin

Chief Information Officer

Interflora UK achieves modern, high-performance eCommerce in 9 months with commercetools

Interflora

Nathan Young

IT Director

How Jaycar unified digital and in-store shopping with commercetools

Jaycar

Graeme Faulkner

Chief Technology Officer

John Lewis Partnership achieves flexible omnichannel commerce and rapid migration with commercetools

John Lewis Partnership

Mike Sackman

Chief Information Officer

JSW achieves a scalable, flexible B2B marketplace launch across India with commercetools

JSW

Just Eat Takeaway achieves 75% increase in transactions per minute with commercetools

Just Eat Takeaway

Rick Koopman

Global Head of Ecommerce Partner Marketing

Kmart Australia achieves flexibility, agility and scalability with commercetools

Kmart Australia

Vicki Miller

GM of Digital Technology

Kmart Australia achieves scalable, peak-ready online commerce with commercetools

Kmart Australia

Vicki Miller

GM of Digital Technology

Koala achieves global scalability and flexible headless commerce with commercetools

Koala

Geoff Kwan

VP, Digital Product and Technology

How digital newcomer LabelVie Group achieved a 71 NPS after launching eCommerce in only 5 months

LabelVie Group

Haitam el Khassal

Chief Marketing Officer

Large Regional Telecommunications and Media Company achieves faster checkout and lower costs with commercetools

Large Regional Telecommunications and Media Company

Leading Fashion Retailer achieves faster time-to-market and modern headless commerce with commercetools

Leading Fashion Retailer

Marcel Achard

Leading Fashion Retailer

How Leebmann24 put the brakes on tech debt and increased basket size by 22%

Leebmann24

Daniel Seider

Head of eCommerce

LEGO achieves 50x more traffic resilience and scalable orders with commercetools

LEGO

Simon Young

SeniEngineering Director of Unified Commerce

How Loomstate wove together commercetools Composable Commerce and Frontend to deliver richer customer experiences

Loomstate

Aishwarya Mahulikar

Platform Operations Manager

LoveCrafts achieves unified content, community and commerce and 60% lower hosting costs with commercetools

LoveCrafts

Halil Köklü

Chief Technology Officer

MEDIMAX achieves omnichannel integration and dynamic scaling with commercetools

MEDIMAX

Oliver Richter

eCommerce Director

MIETSKI achieves scalable, high-performance mobile online ski rentals with commercetools

MIETSKI

David Wolfart

Founder and Managing Director

Mission Linen Supply achieves rapid launch of B2B and B2C commerce in six weeks with commercetools

Mission Linen Supply

Dave Pattison

CIO and Vice President Information Technology

ModCloth achieves rapid, modern e-commerce transformation with commercetools

ModCloth

Jeff Streader

Founder and Managing Director

Moonpig achieves a scalable, cloud-native microservices commerce platform with commercetools

Moonpig

Ronan Tighe

Chief Product Officer

NBCUniversal achieves a rapid launch of a modern headless commerce platform with commercetools

NBCUniversal

Nieuwkoop Europe achieves future-proof, flexible eCommerce and personalized customer experiences with commercetools

Nieuwkoop Europe

Paulien van der Zwet

Marketing Manager

Normet transforms spare‑parts sales and accelerates ordering with commercetools

Normet

Pekka Jaarinen

Director of Digital Services

Nuts.com - Customer Case Study

Nuts.com

Atish Narlawar

Director of Technology

Orbia Building & Infrastructure achieves global B2B eCommerce scale and 9‑digit digital revenue with commercetools Composable Commerce

Orbia Building & Infrastructure

Sam Brands

Global Product Manager - Digital Ordering

PADI achieves scalable global commerce and member engagement with commercetools

PADI

Tyler Jordan

Sr. Product Manager eCommerce

How PLUS Supermarkets increased successful orders by 89% with an award-winning grocery shopping experience

PLUS Supermarkets

Arvid Nieuwsma

Head of Product, Omnichannel

PRECITOOL scales B2B online trading and unites 19 partner retailers with commercetools

PRECITOOL

Mirco Gatz

Tech Lead

Promod achieves a scalable, brand-aligned MACH eCommerce platform with commercetools

Promod

Claire Thelliez

Information Systems Director

Purple achieves scalability and agility with commercetools

Purple

James R Drake

Vice President

Qantas Loyalty achieves zero-downtime handling of two record sales days with commercetools

Qantas

REWE Group achieves faster, more scalable and flexible PIM for omnichannel grocery delivery with commercetools

REWE Group

Robert Zores

Chief Technology Officer

RIEDEL achieves unified global commerce and streamlined omnichannel sales with commercetools

Riedel

Rosita Gschwentner

eCommerce Management

Salling Group achieves 75% eCommerce cost reduction and faster time-to-market with commercetools

Salling Group

Tina Lykke Kristensen

Senior Manager Non-Food eCommerce

Salling Group achieves a 75% cut in operating costs and 60-day web shop launches with commercetools

Salling Group

Tina Lykke Kristensen

Senior Manager Non-Food eCommerce

Scandinavian MAN launches an international, zero‑stock fashion marketplace in 20 weeks with commercetools

Scandinavian MAN

scrappel GmbH achieves a secure, scalable digital marketplace for scrap trading with commercetools

Scrappel GmbH

Matthias Spanic

Chief Executive Officer

Sharper Image achieves instant releases and scalable traffic handling with commercetools

Sharper Image

Mihaela Mazzenga

Chief Technology Officer

How Silvan leveraged the flexibility of commercetools to accelerate time to market and reduce development costs

Silvan

Vincent Højlyng

Head of eCommerce

SPORT 24 boosts conversion and omnichannel scalability with commercetools

Sport24

Jens Erik Aavild

Head of Ecommerce Development

Swarovski Optik achieves a fast, highly customized headless webshop with commercetools

Swarovski Optik

Hans Nilsson

E-commerce and Digital Platforms

Tamron Europe achieves a customer‑centric D2C launch and 54% site performance boost with commercetools

Tamron

Sven Diegel

Marketing Manager

The Green Deal achieves more environmentally friendly fashion returns with commercetools

The Green Deal

Filip Elverhøy

Co-Founder

The Green Deal achieves scalable, eco-friendly fashion returns with commercetools

The Green Deal

Vegard Kristiansen

Co-Founder

THE YES achieves fast, frictionless, personalized mobile shopping with commercetools

THE YES

Julie Bornstein

Founder

Top Hat achieves 4× faster digital commerce and flexible pricing for course content with commercetools

Top Hat

Tom Grant

Software Engineer Team Lead

Treedom achieves streamlined stock management and a 5-month composable commerce migration with commercetools

Treedom

Lorenzo Sfarra

Backend Developers

TROX GmbH (Germany) achieves a future-ready, API-first, highly personalized B2B eCommerce with commercetools

TROX GmbH Germany

U.S. Elite achieves 54% cost reduction and scalable omnichannel commerce with commercetools

U.S. Elite

Steve Keefer

Chief Executive Officer

Ulta Beauty achieves scalable, omnichannel headless commerce with commercetools

Ulta Beauty

How Viewrail transformed its multi-brand D2C eCommerce in only 100 days

Viewrail

Joel Moyer

Search Engine Marketing Expert

Vision Healthcare scales omnichannel commerce across 75 brands with commercetools

Vision Healthcare

Diederik Oostburg

Director of Information Technology

Volkswagen AG achieves centralized, omnichannel commerce across brands and channels with commercetools

Volkswagen AG

Christoph F. Möller

Head of Digital Commerce

How Wild Fork Foods was able to dish up a digital transformation journey to composable commerce

Wild Fork Foods

Raul Sukraj

Chief Information Officer

Woolworths achieves 4‑month launch of MILKRUN on‑demand grocery delivery with commercetools Composable Commerce

Woolworths

Venky Kumar

Chief Product & Technology Officer

World’s Largest Telecommunications Company achieves omnichannel commerce and $1.5M/quarter savings with commercetools

World Largest Telecommunications Company

World of Books Group achieves faster, scalable, cloud-native commerce with commercetools

World of Books Group

Benjamin Edwards

Head of IT

ZEG (bike purchasing cooperative) achieves scalable omnichannel commerce and rapid brand-store launches with commercetools

ZEG

Zoro.com achieves scalable, reliable eCommerce with commercetools

Zoro

Timothy Daneliuk

Senior Director - Chief Architect

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