commercetools B2B Case Studies & Customer Successes

commercetools is the leading composable commerce platform, allowing companies to dynamically tailor and scale shopping experiences across markets. We equip some of the world’s largest businesses with tools to future-proof digital offerings, reduce risks and costs, and build outstanding experiences that drive revenue growth. Headquartered in Munich, commercetools has led a global renaissance in digital commerce by combining cloud-native, technology-agnostic, independent components into a unique system that addresses specific business needs. We empower brands – including Audi, Danone, Eurorail, NBCUniversal, Sephora and Volkswagen Group – to stay ahead of changing consumer and buyer behavior. To learn more, visit commercetools.com.

How 66°North moved to a flexible, microservices-based architecture that saves time and money

66°North

Matthew Woolsey

Global President

How commercetools Composable Commerce for B2B is simplifying the path to eCommerce success for ACE Southern

ACE Southern

Matt Swan

Technical Product Manager

How Adelco increased eCommerce sales by 400% with a hybrid sales strategy powered by commercetools

Adelco

Patricio Crowley

Chief Technology Officer

How the Danish brand AIAIAI is innovating in the audio market

AIAIAI

Rune Berendtsen

Chief Executive Officer

How APG & Co. found the perfect commerce fit with commercetools Composable Commerce and Frontend

APG & Co

Carina Ton Micheal

Group Head of Technology

Looking ahead with better eCommerce

Apollo-Optik

Daniela Zbick

Head of Digital

How ARK Bokhandel penned a new eCommerce success story with a 15% conversion lift

Ark Bokhandel

Anders Martinsson

Head of Technology and Tech Lead eCommerce

How AT&T forecasted cost savings in the millions as well as a dramatic reduction in the need for developers

AT&T

How Audi integrated in-car commerce and rolled it out to 26 countries

Audi AG

Matthes Kohndrow

Product Owner Digital Business

Balancing simplicity and complexity for higher digital commerce standards

B&S

Rene Van Gelderen

Corporate IT Director

Bang & Olufsen Inspiring story-led experiences meets luxury as eCommerce

Bang & Olufsen

Tomas Antvorskov Krag

Director, E-Commerce

How Bang & Olufsen strengthened their D2C sales by uniting all their brands under one unified platform

Bang & Olufsen

Tomas Antvorskov Krag

Director, E-Commerce

How a healthy restaurant chain is going the extra mile to serve a seamless customer experience

Beets&roots GmbH

Nitin Maslekar

Chief Technology Officer

How Berlin Brands Group is launching unique and custom web shops for brands across Europe in a phased roll-out

Berlin Brands Group

How BIC is writing a new chapter in digital transformation with commercetools

BIC

David Viagulasamy

Global Digital IT Lead - Head of Digital Factory - eCommerce & Commercial Digital Activities | Group IT

How Bikes.de simplified its online marketplace with flexible, composable architecture to supercharge growth

Bikes.de

Georg Wagner

Head of Marketing

Blue Star Nutraceuticals - Customer Case Study

Blue Star Nutraceuticals

Adam Cloet

Chief Executive Officer

How BMW Group relies on headless commerce to future-proof digital customer experiences

BMW Group

How Breville seamlessly rolled out 16 localized sites to support global growth in only 6 months

Breville

Pamela Liang

Group Product Manager

International B2C and B2B commerce platform for water filtration products and subscription services

Brita

Andreas Bernt-Bärtl

Senior eMarketing Manager

Bründl Sports E-Commerce at the summit Premium Sports equipment and rentals

Bründl Sports

Wolfgang Huber

Head of IT at Bründl Sports

Commerce migration for an eCommerce pioneer

C.H.Beck

Patrik Holtz

eCommerce Manager

How Cargo Crew tailored their customer experience to boost online revenue by 34%

Cargo Crew

Paul Rodgers

Co-founder and Operations Director

Carhartt WIP - Customer Case Study

Carhartt WIP

How Cazoo launched a new way to (re-)buy cars online with a seamless multi-payment system

Cazoo

How digital commerce is making it easier and faster for Cepheid to deliver healthcare solutions that improve patient outcomes across the globe

Cepheid

Amelita Ebuña

Director of eCommerce

How commercetools delivered sweet success for Christie Cookie in only six months

Christie Cookie Co.

Megan Casey

D2C Marketing Manager

Chronext Flexible, mobile ready solutions for the luxury watch marketplace

CHRONEXT

Ludwig Wurlitzer

Chief Product Officer

CHRONEXT - Customer Case Study

CHRONEXT

Ludwig Wurlitzer

Chief Product Officer

How CHRONEXT built the basis for flexible growth to usher in a new era for digital trade in luxury watches

CHRONEXT

Emanuel Schleussinger

CTO

How Cimpress was able to launch gigantic 2 projects in 5 weeks thanks to the power of headless commerce

Cimpress

Jim Sokoloff

VP, Platform, Logistics Optimisation and Operation

Global Enterprise Solutions Manager

How Dawn Foods whisked up the most tantalizing eCommerce mix

Dawn Foods

Gireesh Sahukar

Vice President of Digital

dodenhof - Customer Case Study

dodenhof

Oliver Breitfeld

Head of e-commerce

How the innovative D2C sleep brand Emma is building an eCommerce solution to fit their rapid business growth

EMMA

Andreas Westendörpf

Chief Technology Officer

Eurail.com - Customer Case Study

Eurail.com

Roel Verhagen

Head of E-Commerce

Eurail.com - Customer Case Study

Eurail.com

Jesse Wierenga

Scrum Master/Agile Coach

How Eurail achieved a dramatic reduction in maintenance costs and the capability to easily develop new APIs

Eurail.com

Jesse Wierenga

Scrum Master/Agile Coach

How Express went from releasing updates every 2 to 3 months to multiple releases a week

Express

Brendan Gualdoni

Vice President of Enterprise Architecture, Commerce and Integration

How Festool crafted a global D2C strategy with the power of composable commerce

Festool

Michael Magnussen

Head of E-Commerce

How leading online beauty store flaconi created stunning storefronts with commercetools composable commerce and frontend solutions

flaconi

Sven Rosemann

Director Technology

eCommerce like an excellent Cuvée – a matter of the combination

Flaschenpost

Blaesi

Co-Founder

Let‘s Get Cooking! Recipe for the perfect digital marketplace

Foodl

Lieke Kamp

Product Owner

Connecting robots, partners and customers in one ecosystem

Franka Emika

Sebastian Nagel

Head of Cloud Development and Product Owner

Interactive online product catalog for B2B customers at Geberit

Geberit

Stefano Giacomello

IT Manager PDM, Sales & Marketing Applications

Vice President Strategy & Operations, Commerce

How commercetools helped cultivate Interflora Australia's digital journey from petals to pixels

Interflora

Matt Hoskin

Chief Information Officer

How Interflora UK modernized eCommerce to digitally bloom in only 9 months

Interflora

Nathan Young

IT Director

How Jaycar unified digital and in-store shopping with commercetools

Jaycar

Graeme Faulkner

Chief Technology Officer

How John Lewis & Partners gained the flexibility to adapt to consumer behavior and provide customized digital customer journeys

John Lewis Partnership

Mike Sackman

Chief Information Officer

How JSW One launched a B2B solution in one of the worlds biggest markets with commercetoo

JSW

A marketplace that runs far faster and smoother equals a massive 75% increase in transactions per minute

Just Eat Takeaway

Rick Koopman

Global Head of Ecommerce Partner Marketing

Kmart opts for MACH approach to modern commerce solution from commercetools

Kmart Australia

Vicki Miller

GM of Digital Technology

How Kmart meets online shopping peaks with ease thanks to its microservices architecture

Kmart Australia

Vicki Miller

GM of Digital Technology

commercetools wins Koala Sleep and bucks the COVID trend to close a solid first year in Australia

Koala

Geoff Kwan

VP, Digital Product and Technology

How digital newcomer LabelVie Group achieved a 71 NPS after launching eCommerce in only 5 months

LabelVie Group

Haitam el Khassal

Chief Marketing Officer

Large Regional Telecommunications and Media Company - Customer Case Study

Large Regional Telecommunications and Media Company

Modern Commerce requires Modern Technology in the Fashion Industry

Leading Fashion Retailer

Marcel Achard

Leading Fashion Retailer

How Leebmann24 put the brakes on tech debt and increased basket size by 22%

Leebmann24

Daniel Seider

Head of eCommerce

How LEGO put the building blocks in place to ensure website stability even during major traffic surges

LEGO

Simon Young

SeniEngineering Director of Unified Commerce

How Loomstate wove together commercetools Composable Commerce and Frontend to deliver richer customer experiences

Loomstate

Aishwarya Mahulikar

Platform Operations Manager

How Lovecrafts wove together its content and commerce with composable commerce

LoveCrafts

Halil Köklü

Chief Technology Officer

MEDIMAX - Customer Case Study

MEDIMAX

Oliver Richter

eCommerce Director

MIETSKI - Customer Case Study

MIETSKI

David Wolfart

Founder and Managing Director

Corona shutdown opens up new Commerce possibilities

Mission Linen Supply

Dave Pattison

CIO and Vice President Information Technology

ModCloth Proves Great Tech is Always in Fashion with E-Commerce Makeover

ModCloth

Jeff Streader

Founder and Managing Director

Moonpig - Customer Case Study

Moonpig

Ronan Tighe

Chief Product Officer

How NBCUniversal achieved a strong start to implementing a new modern commerce architecture

NBCUniversal

How Nieuwkoop Europe digitally bloomed with commercetools

Nieuwkoop Europe

Paulien van der Zwet

Marketing Manager

How Normet dug deep to unearth its new eCommerce solution

Normet

Pekka Jaarinen

Director of Digital Services

Nuts.com - Customer Case Study

Nuts.com

Atish Narlawar

Director of Technology

How Orbia Building & Infrastructure (Wavin) successfully added eCommerce to its growth pipeline to meet the increasing needs of buyers worldwide

Orbia Building & Infrastructure

Sam Brands

Global Product Manager - Digital Ordering

PADI - Customer Case Study

PADI

Tyler Jordan

Sr. Product Manager eCommerce

How PLUS Supermarkets increased successful orders by 89% with an award-winning grocery shopping experience

PLUS Supermarkets

Arvid Nieuwsma

Head of Product, Omnichannel

19 independent partner companies, 550,000 products, one platform

PRECITOOL

Mirco Gatz

Tech Lead

How Promod built a new commerce platform with a MACH-based architecture

Promod

Claire Thelliez

Information Systems Director

How a fast-growing mattress company found comfort by embracing composable commerce

Purple

James R Drake

Vice President

How Qantas Loyalty easily flew through 2 of the biggest sales days in history with no downtime in sight

Qantas

The REWE Group - Customer Case Study

REWE Group

Robert Zores

Chief Technology Officer

Riedel - Customer Case Study

Riedel

Rosita Gschwentner

eCommerce Management

Salling Group - Customer Case Study

Salling Group

Tina Lykke Kristensen

Senior Manager Non-Food eCommerce

How Salling Group reduced their operating costs by 75% and gained the ability to launch new web shops within 60 days

Salling Group

Tina Lykke Kristensen

Senior Manager Non-Food eCommerce

Scandinavian MAN - Customer Case Study

Scandinavian MAN

Scrappel GmbH - Customer Case Study

Scrappel GmbH

Matthias Spanic

Chief Executive Officer

How Sharper Image moved from periodic release cycles that took weeks to instantaneous updates

Sharper Image

Mihaela Mazzenga

Chief Technology Officer

How Silvan leveraged the flexibility of commercetools to accelerate time to market and reduce development costs

Silvan

Vincent Højlyng

Head of eCommerce

How SPORT 24 scored big customer experience wins by moving from legacy tech to composable commerce

Sport24

Jens Erik Aavild

Head of Ecommerce Development

Ein Auge für exzellenten E-Commerce haben

Swarovski Optik

Hans Nilsson

E-commerce and Digital Platforms

How Tamron Europe put the focus on a new customer-centric D2C eCommerce solution

Tamron

Sven Diegel

Marketing Manager

How microservices are making fashion returns more environmentally friendly

The Green Deal

Filip Elverhøy

Co-Founder

How a start-up makes fashion returns more environmentally friendly

The Green Deal

Vegard Kristiansen

Co-Founder

THE YES - Customer Case Study

THE YES

Julie Bornstein

Founder

Top Hat - Customer Case Study

Top Hat

Tom Grant

Software Engineer Team Lead

How Treedom branched out to commercetools and successfully migrated to composable commerce in just 5 months

Treedom

Lorenzo Sfarra

Backend Developers

How TROX breathed fresh air into their new, tomorrow-ready eCommerce

TROX GmbH Germany

U.S. Elite - Customer Case Study

U.S. Elite

Steve Keefer

Chief Executive Officer

How Ulta Beauty is digitally transforming their business with headless commerce and MACH architecture

Ulta Beauty

How Vision Healthcare re-energized omnichannel commerce across 75 brands to revolutionize personal health and well-being

Vision Healthcare

Diederik Oostburg

Director of Information Technology

How Volkswagen Group is redefining centralized commerce across their multiple brands, markets and channels

Volkswagen AG

Christoph F. Möller

Head of Digital Commerce

How Wild Fork Foods was able to dish up a digital transformation journey to composable commerce

Wild Fork Foods

Raul Sukraj

Chief Information Officer

How Woolworths launched a new on-demand grocery delivery offering in just four months

Woolworths

Venky Kumar

Chief Product & Technology Officer

World Largest Telecommunications Company - Customer Case Study

World Largest Telecommunications Company

World of Books opened a new page in amazing user experiences with a website that performs flawlessly

World of Books Group

Benjamin Edwards

Head of IT

ZEG - Customer Case Study

ZEG

How Zoro.com leverages the flexibility and scalability of MACH® to deliver commerce experiences that exceed customer expectations and drive business growth

Zoro

Timothy Daneliuk

Senior Director - Chief Architect

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