Case Study: Bikes.de achieves rapid marketplace launch and scalable composable commerce with commercetools

How Bikes.de simplified its online marketplace with flexible, composable architecture to supercharge growth

Bikes.de, a leading digital marketplace connecting over 100 specialized dealers and offering around 5,000 bikes, faced the challenge of launching an MVP marketplace in under 100 days while tying together multiple dealers’ ERP systems and streamlining digital reservation and payment flows. To meet this tight deadline they turned to commercetools and its composable, API‑first commerce approach to enable a modern, headless frontend and flexible backend integrations.

Using commercetools, Bikes.de implemented features like click & reserve and click & collect, integrated dealers’ ERPs and Unzer payments, and powered content with Contentful—delivering the MVP in the target timeframe. commercetools’ composable architecture reduced backend complexity, enabled scalable product variations, improved conversion speed and customer configurability, and streamlined order and payment handling for local dealers.

Bikes.de

Georg Wagner

Head of Marketing