Case Study: MEDIMAX achieves omnichannel integration and dynamic scaling with commercetools

MEDIMAX - Customer Case Study

MEDIMAX, a consumer‑electronics retailer with 130+ locations and part of the ElectronicPartner group, needed a new online store that tightly integrated with its local branches and could handle heavy seasonal peaks. They chose commercetools’ cloud commerce platform (API‑first, headless, microservices) to provide the flexibility, multichannel integration and dynamic scaling required.

commercetools, with implementation partner best IT, delivered a headless shop that lets customers reserve live store inventory online for in‑store pickup, links online and offline sales, and scales dynamically to prevent overloads. The result: true omnichannel capability, a 40% reservation share among shop‑generated inquiries, a German Shop Usability Award, and a platform ready for incremental innovation (new payment methods, A/B testing and additional microservices).

MEDIMAX

Oliver Richter

eCommerce Director