Case Study: Complete Nutrition achieves flexible omnichannel commerce and faster implementation with commercetools

Complete Nutrition - Customer Case Study

Complete Nutrition, a nationwide network of nutritional supplement retail stores, needed to upgrade its customer experience and commerce capabilities across mobile, web, and social to support omnichannel growth, store-level pages, a product finder, and a points-based Rewards program—on a tight launch schedule. They engaged commercetools (via its cloud, API-first commerce platform and SmartAPIs) alongside agency ZaneRay to deliver the new commerce-enabled website and omnichannel experience.

commercetools provided a content+commerce solution with API-driven microservices and SmartCommerce APIs, enabling a flexible, mobile-optimized site with integrated store pages, social feeds, a product finder, and Rewards point purchasing. The commercetools architecture reduced implementation time, lowered TCO by avoiding large upfront investments, allowed Complete Nutrition’s IT team to perform integrations and ongoing updates themselves, and met the go-live deadline at the company’s annual convention while driving omnichannel functionality.

Complete Nutrition