Case Study: Ulta Beauty achieves scalable, omnichannel headless commerce with commercetools

How Ulta Beauty is digitally transforming their business with headless commerce and MACH architecture

Ulta Beauty, the largest U.S. beauty retailer with roughly $7B in revenue and more than 25,000 products across ~500 brands, faced a monolithic commerce platform that could no longer support rapid scaling or flexible omnichannel experiences. To modernize their stack they turned to commercetools and adopted a headless, MACH architecture and cloud-native commerce platform to replace the legacy monolith.

commercetools implemented a headless MACH solution that ingests very large catalogs, enables BOPIS (buy online, pick up in store), and digitizes thousands of offline retail channels under a single platform, giving Ulta the flexibility to scale and expand markets more quickly. The result: Ulta can manage its extensive catalog efficiently, offer improved omnichannel buying experiences, and proceed with a multi-country platform launch planned for Q2 2022 — demonstrating measurable operational capabilities driven by commercetools.

Ulta Beauty