Case Study: flaconi achieves scalable, cloud-native growth and faster time-to-market with commercetools

How leading online beauty store flaconi created stunning storefronts with commercetools composable commerce and frontend solutions

flaconi, Germany’s largest online pure player for beauty, had outgrown a legacy Magento architecture and bespoke code that couldn’t sustain rapid growth or deliver a first‑class mobile experience. To scale transactions, speed up launches and modernize the frontend, flaconi chose the commercetools cloud‑native, microservices and headless commerce platform.

commercetools supplied ready‑to‑use microservices, API‑first headless capabilities, a PIM for 45,000 items across 700 brands, and integrations with Frontastic and Contentful to accelerate time‑to‑market. The result: faster feature delivery, developer productivity gains, improved mobile performance and a platform that enables flaconi to scale more than 50% annually while easily launching new shops and business models.

flaconi

Sven Rosemann

Director Technology