Case Study: Purple achieves scalability and agility with commercetools

How a fast-growing mattress company found comfort by embracing composable commerce

Purple Innovation Inc., a rapidly growing D2C mattress brand, outgrew its original monolithic eCommerce platform and legacy developer-based CMS as promotional and bundling needs became more complex. To address scalability and agility, Purple selected commercetools’ enterprise headless, API-first solution but ran into implementation issues with the initial systems integrator, leaving key bundling features unfinished and risking lost sales.

commercetools recommended premier SI partner DMI to rescue the project; DMI audited the existing work, rebuilt a minimum viable product in time for the holidays, and delivered a new checkout on an aggressive schedule. The go-live moved 100% of Purple’s traffic within a week, allowed the company to sunset its legacy CMS, and delivered notable site-performance improvements and the scalability and flexibility Purple needed to continue growing.

Purple

James R Drake

Vice President