Case Study: Volkswagen AG achieves centralized, omnichannel commerce across brands and channels with commercetools

How Volkswagen Group is redefining centralized commerce across their multiple brands, markets and channels

Volkswagen Group, the global automotive corporation headquartered in Wolfsburg, needed a cloud-based foundation to launch a central eCommerce solution that could serve multiple brands, markets and channels. To enable online sales of vehicles, parts and digital services across brands like Audi, Seat and Porsche, Volkswagen Group partnered with commercetools (with implementation support from Diconium) to deploy a cloud-native, microservices commerce platform.

commercetools delivered a composable, microservices-based platform providing PIM, real-time inventory/pricing/promotions and omnichannel storefronts (web, mobile and in-car). Early deployments in Germany now support Audi dealer stock sales and Volkswagen ID.3 online order requests; products added once propagate to every channel, enabling faster promotions, low-cost trials of new revenue streams and consistent, real-time updates across Volkswagen Group’s global sales channels.

Volkswagen AG

Christoph F. Möller

Head of Digital Commerce