Case Study: CHRONEXT achieves faster performance and scalable international growth with commercetools

CHRONEXT - Customer Case Study

CHRONEXT, a Munich‑based global marketplace for new and refurbished luxury watches, was held back by a monolithic shop architecture that produced slow load times, poor mobile UX and cart abandonment. To modernize the storefront, CHRONEXT partnered with commercetools (using its headless, API‑first commerce platform) alongside Frontastic to replace the legacy stack and enable a responsive, mobile‑ready shop.

commercetools delivered a redeveloped headless marketplace (with Frontastic frontend) in about three months, enabling a responsive UI, much faster product search and stable API performance. The relaunch improved server‑side performance by ~6x, reduced bounce rate by 28%, increased pages per visitor and gave CHRONEXT a flexible, scalable platform ready for international growth.

CHRONEXT

Ludwig Wurlitzer

Chief Product Officer