Case Study: CHRONEXT achieves 300% faster site performance and a 10% conversion rate with commercetools

How CHRONEXT built the basis for flexible growth to usher in a new era for digital trade in luxury watches

CHRONEXT, a global platform for buying and selling luxury watches, was constrained by a slow monolithic eCommerce setup that depended on multiple backend systems and lacked mobile responsiveness. As a result, page loads were poor, carts were being abandoned, and even small changes required significant effort and cost. To modernize its luxury shopping experience, CHRONEXT turned to commercetools, using Composable Commerce and commercetools Frontend.

commercetools helped CHRONEXT rebuild its marketplace in just three months, refresh the storefront, improve CMS, search, and mobile performance, and create a more flexible headless architecture. The results included a 300% faster website, a 10% increase in conversion rate, 40% better SEO rankings, and 80% higher developer productivity. CHRONEXT also launched six localized country storefronts in eight months with no downtime, supported by commercetools.

CHRONEXT

Emanuel Schleussinger

CTO