Case Study: RIEDEL achieves unified global commerce and streamlined omnichannel sales with commercetools

Riedel - Customer Case Study

RIEDEL Glas, the Kufstein, Austria–based glassware maker selling in over 125 countries, faced a fragmented digital presence: three separate systems (a B2C webshop, a B2B shop and the brand site) that strained communication, ordering and global sales. To modernize and future-proof commerce, RIEDEL Glas selected commercetools, adopting the commercetools headless commerce platform (alongside Magnolia CMS) to provide a modular, scalable foundation.

commercetools delivered a microservices-based, headless solution that consolidated the three sites into one global platform while allowing country-specific customization for languages, payments and delivery. After the 2018 relaunch, RIEDEL Glas moved to a unified frontend and networked all retailers (within six months all retailers were online), eliminated duplicated data, simplified global management and enabled faster, localized innovation through commercetools and its Professional Services.

Riedel

Rosita Gschwentner

eCommerce Management