Case Study: APG & Co achieves 35% reduction in technology operating costs and 60% reduction in technical support time with commercetools

How APG & Co. found the perfect commerce fit with commercetools Composable Commerce and Frontend

APG & Co. is a leading Australian fashion group behind Sportscraft, SABA and JAG that struggled with a closed legacy commerce platform that limited adaptability, scalability and frontend innovation. Product launches ran behind schedule, sprint cycles were slow, development and licensing costs were high, and hiring platform‑specific developers was difficult — so APG & Co. moved to commercetools Composable Commerce and commercetools Frontend to modernize their stack.

commercetools delivered a cloud‑native composable solution and storefront capabilities, enabling best‑of‑breed integrations, channel‑agnostic PIM and independent workflows for marketing and development. As a result, APG & Co. saw a 35% reduction in technology operating costs, a 60% drop in technical support time and replatformed three brands across two countries, while gaining faster innovation cycles, live previewed experiences and easier personalization with commercetools.

APG & Co

Carina Ton Micheal

Group Head of Technology