Case Study: Moonpig achieves a scalable, cloud-native microservices commerce platform with commercetools

Moonpig - Customer Case Study

Moonpig, a London-based retailer of personalized greeting cards, flowers and gifts, faced growing technical debt after 18 years of feature additions tied to a monolithic database. To modernize, Moonpig partnered with commercetools, adopting the commercetools cloud commerce platform (alongside Contentful as a headless CMS and PaaS deployments) as part of a move to a microservices-based architecture.

Using commercetools as the commerce backbone, Moonpig replatformed to microservices, created single projects per country and integrated Contentful for a 100% headless experience. The new platform is live in the UK with US and Australia rolling out, scales for regional launches, supports up to 300 orders per minute at peak with no downtime, and enables highly customizable product templates—delivering improved scalability and reduced legacy constraints.

Moonpig

Ronan Tighe

Chief Product Officer