Case Study: Viewrail achieves unified multi-brand B2B and D2C commerce in 100 days with commercetools

How Viewrail transformed its multi-brand D2C eCommerce in only 100 days

Viewrail, a maker of modern staircases and railings, was challenged by fast growth in engineered-to-order projects that left its D2C eCommerce business behind. Using its aging WooCommerce setup, the company struggled with slow performance, manual product updates across thousands of SKUs, poor ERP integration, and disconnected customer experiences across three storefronts. Viewrail turned to commercetools to help rebuild its multi-brand B2B and D2C commerce strategy.

commercetools implemented a fast time-to-market solution that unified Viewrail’s commerce operations and storefronts into a more flexible, connected model. The result was a full transformation delivered in just 100 days, creating unified commerce for Viewrail’s multi-brand business and improving the foundation for scalable D2C growth.

Viewrail

Joel Moyer

Search Engine Marketing Expert