Case Study: JSW achieves a scalable, flexible B2B marketplace launch across India with commercetools

How JSW One launched a B2B solution in one of the worlds biggest markets with commercetoo

JSW One, the B2B commerce arm of the JSW Group, needed a commerce platform capable of serving one of the world’s largest domestic markets and handling highly complex steel product configurations. To meet this challenge JSW One selected commercetools and its cloud-native, modular MACH architecture to ensure the scale, flexibility and customization required for a nationwide B2B marketplace.

commercetools implemented a headless, cloud-hosted solution with configurable PIM and variant dimensions, supported by Royal Cyber and commercetools’ professional services and integrations teams. The result is a scalable platform poised to sell thousands of steel products in countless configurations, with AWS-backed hosting and decoupled backend architecture that enabled rapid launch and strong initial traction across India.

JSW