Case Study: Sharper Image achieves instant releases and scalable traffic handling with commercetools

How Sharper Image moved from periodic release cycles that took weeks to instantaneous updates

Sharper Image, a direct-to-consumer retail brand, needed to move off a rigid monolithic platform to handle traffic peaks, speed up release cycles, and adopt a composable, best-of-breed architecture. To achieve this they selected commercetools as their headless commerce backend (working alongside a Moovweb XDN frontend and Contentful CMS) to gain the flexibility and scalability required for modern retail.

commercetools delivered a 100% headless, API-first cloud commerce platform that, combined with Moovweb XDN and headless orchestration, allowed Sharper Image to scale for holiday traffic with no downtime and shrink release cycles from weeks to instantaneous updates. The new commercetools-powered stack also supports over 20 million active complex discount codes, large catalog imports, and the freedom to integrate any third‑party vendors, producing measurable operational and time-to-market improvements.

Sharper Image

Mihaela Mazzenga

Chief Technology Officer