Case Study: Normet transforms spare‑parts sales and accelerates ordering with commercetools

How Normet dug deep to unearth its new eCommerce solution

Normet, a B2B mining and tunneling technology company, faced a time-consuming, largely manual ordering process for a highly specialized 65,000-item spare-parts catalog that left field-based customers with limited visibility into availability and pricing. To automate purchasing and modernize its customer experience, Normet chose commercetools’ MACH-based eCommerce platform (implemented with partner Columbus Global).

Using commercetools, Normet digitized its entire spare-parts catalog and launched a customer-facing eCommerce portal in just 4.5 months (on budget); customers began ordering immediately. The commercetools-based solution — with inventory, cart and checkout capabilities — delivered quick access to pricing and stock, enabled upsell/cross-sell opportunities, and freed sales teams to focus on higher-value work, materially improving order efficiency and accelerating digital adoption.

Normet

Pekka Jaarinen

Director of Digital Services