Case Study: Christie Cookie Co. boosts average order value 47% and modernizes commerce in 6 months with commercetools

How commercetools delivered sweet success for Christie Cookie in only six months

Christie Cookie Co., a gourmet cookie brand in the Rich Products family, was held back by an outdated, slow, non‑mobile legacy commerce platform that limited content control, feature additions and customer experience. To modernize ahead of the holiday season, Christie Cookie Co. selected commercetools and implemented commercetools Frontend and commercetools Composable Commerce to replace the legacy site.

commercetools delivered a headless, React‑based composable solution (with support from the Aries accelerator) that launched in six months with zero rollbacks, giving Christie Cookie Co. faster performance, content agility and new capabilities such as Multi‑Ship (up to 500 addresses), a Custom Tin Builder, unified cart/promotions and Stripe payments. The migration produced measurable results — a 47% year‑over‑year increase in average order value — and improved customer experience and operational control, boosting the company’s bottom line.

Christie Cookie Co.

Megan Casey

D2C Marketing Manager