Case Study: Qantas Loyalty achieves zero-downtime handling of two record sales days with commercetools

How Qantas Loyalty easily flew through 2 of the biggest sales days in history with no downtime in sight

Qantas Loyalty, the data-led arm of Qantas serving over 12 million members through the Qantas Frequent Flyer and Qantas Business Rewards programs, needed to consolidate separate market platforms, increase agility, enable marketplace capability, avoid downtime during peak loads, and reduce total cost of ownership. To achieve this, Qantas Loyalty partnered with commercetools and adopted commercetools’ cloud-native, microservices-based commerce platform as a single backend for multiple storefronts and points-based payments.

commercetools delivered a microservices architecture and centralized commerce platform that orchestrates multiple storefronts, supports payment by loyalty points, and enables rapid deployment of new brand experiences. The result: Qantas Loyalty handled its two largest sales days ever with no downtime, migrated the Qantas Loyalty Wine Store onto the new platform, and improved supplier and fulfillment visibility across a 100+ seller network—driving greater scalability, faster onboarding and reduced TCO.

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