Case Study: Cargo Crew achieves 34% online revenue growth with commercetools

How Cargo Crew tailored their customer experience to boost online revenue by 34%

Cargo Crew, a Bundoora-based uniform supplier serving over 45,000 crew members across 80 countries, needed to move off a legacy Adobe Commerce (Magento 1) platform that limited complex B2B portals and growth. To support rapid expansion, multiple storefronts and a customer-first strategy, Cargo Crew chose commercetools Composable Commerce for B2B (implemented with Overdose’s B2B Accelerator) to deliver a cloud-native, scalable commerce foundation.

commercetools’ composable solution powered 35 customized websites on Microsoft Azure, enabled personalization and bulk-ordering, and automated supply‑chain and ordering workflows. The results were clear: online revenue +34%, conversion rate +15%, items ordered +19% and transactions +10%, with 2,000 customer administration hours saved and AUD 700,000 in reduced development costs; online now represents 75% of transactions and 38% of revenue — outcomes attributed to commercetools’ platform.

Cargo Crew

Paul Rodgers

Co-founder and Operations Director