Case Study: LabelVie Group achieves a 71 NPS after launching eCommerce in 5 months with commercetools

How digital newcomer LabelVie Group achieved a 71 NPS after launching eCommerce in only 5 months

LabelVie Group, operating its Atacadão eCommerce initiative, faced the challenge of building a digital commerce presence from scratch while meeting the highly dynamic purchasing needs of traditional retailers in cities like Casablanca and Tangier. The company needed real-time inventory visibility, flexible product assortment management, and promotional capabilities to support frequent, variable orders.

Using commercetools B2B Commerce, LabelVie Group launched an MVP in just five months. commercetools enabled near-real-time inventory synchronization via APIs, focused product data modeling for a curated 1,600-SKU catalog, and instant and conditional discounts. The rollout helped LabelVie Group expand efficiently and achieve a 71 NPS, showing strong customer satisfaction and a successful eCommerce launch.

LabelVie Group

Haitam el Khassal

Chief Marketing Officer