Case Study: PLUS Supermarkets achieves 89% more successful orders with commercetools

How PLUS Supermarkets increased successful orders by 89% with an award-winning grocery shopping experience

PLUS Supermarkets, a Dutch grocery chain known for its local-first store experience, needed a more flexible eCommerce setup to support custom store processes and growing online demand. Its legacy Intershop platform had become increasingly unstable and hard to change, with multiple connected systems, slow feature releases, and outages during traffic spikes, especially as online orders surged during COVID-19 lockdowns.

To address this, PLUS Supermarkets adopted commercetools’ composable commerce approach to modernize its online shopping experience and support the merger with Coop. With commercetools, PLUS improved agility and stability, and the new platform helped increase successful orders by 89% while delivering an award-winning grocery shopping experience.

PLUS Supermarkets

Arvid Nieuwsma

Head of Product, Omnichannel