Case Study: Salling Group achieves a 75% cut in operating costs and 60-day web shop launches with commercetools

How Salling Group reduced their operating costs by 75% and gained the ability to launch new web shops within 60 days

Salling Group, Denmark’s largest retailer with more than 1,600 shops and a $9B business, needed to strengthen its omnichannel experience and replace an expensive, hard-to-scale SAP Hybris setup that hurt cost efficiency and talent acquisition. They turned to commercetools, adopting a cloud-native, headless commerce approach alongside partners such as Magnolia, Jamstack and microservices.

commercetools implemented its headless commerce platform (Commerce in the Cloud) with Magnolia CMS, Jamstack frontends and microservices, enabling API-driven workflows and PIM consolidation. The change cut operating costs by 75%, reduced time-to-market so new web shops can launch within 60 days, moved platform updates from twice-yearly to daily, and increased release frequency from biweekly to multiple times per day—while enabling brand-specific shop customization and easier recruitment.

Salling Group

Tina Lykke Kristensen

Senior Manager Non-Food eCommerce