Case Study: World’s Largest Telecommunications Company achieves omnichannel commerce and $1.5M/quarter savings with commercetools

World Largest Telecommunications Company - Customer Case Study

Multi-billion Dollar Telecommunications Company, a Fortune 500 telecom and media parent with over 200,000 employees, faced a legacy monolithic commerce stack (ATG/Oracle) with four disconnected sales and service systems that couldn’t integrate with a 2015 media acquisition, blocking omni-channel and cross-brand selling. To modernize, the company turned to commercetools and its cloud-native, API-first commerce platform to enable a phased migration off the monolith.

Using the commercetools platform and its migration blueprint, the telco moved to a microservices, headless architecture that enabled upsell and cross-sell across brands and simplified integrations for future acquisitions. commercetools’ solution delivered measurable impact: an estimated $1.5M per quarter in contact-center cost savings, nearly 75% reduction in developer effort for updates, and the ability to publish integrated offers across properties.