Case Study: CHRONEXT (luxury watch marketplace) achieves a mobile-ready, 6x faster marketplace with commercetools (solution provider)

Chronext Flexible, mobile ready solutions for the luxury watch marketplace

CHRONEXT, a luxury watch marketplace, needed a mobile-ready, brand-reflective site with a stable technical base for international growth after its previous ecommerce system delivered slow search and a poor smartphone/tablet experience. To address these challenges, CHRONEXT chose commercetools’ cloud-based, API-first commerce platform to replace the legacy shop and support a sophisticated, secure shopping and service offering.

commercetools worked with CHRONEXT to build and launch a responsive marketplace in under three months, leveraging integrated faceted search, scalable APIs and a PHP SDK for rapid implementation. The relaunch boosted server performance sixfold, reduced bounce rate by 28% and generated significantly more page impressions per user, delivering a faster, mobile-optimized marketplace that supports CHRONEXT’s international growth.

CHRONEXT

Ludwig Wurlitzer

Chief Product Officer