Case Study: Danone achieves agile, scalable headless commerce for global D2C with commercetools

How Danone built their digital commerce on headless architecture and a highly scalable cloud-native platform

Danone, a global food and beverage company with brands like Activia, Alpro and Evian present in 120 markets, needed a flexible data model to support multi‑brand, localized D2C projects and to move away from monolithic decision-making. To meet that need, Danone turned to commercetools' headless, cloud‑native commerce platform (MACH architecture) for modularity and a more adaptable commerce foundation.

commercetools delivered a headless platform and PIM-driven approach that centralized core content, profile and data while handing local markets the ability to activate and customize as needed. The solution provided pricing flexibility (discounts, subscriptions), limitless product modeling and a single global template for phased roll‑out—resulting in a scalable, lower‑cost way to accelerate international D2C deployments and empower market-level differentiation.

Danone

Luke O'Connell

Global Enterprise Solutions Manager