Case Study: TROX GmbH (Germany) achieves a future-ready, API-first, highly personalized B2B eCommerce with commercetools

How TROX breathed fresh air into their new, tomorrow-ready eCommerce

TROX, a global B2B manufacturer of ventilation and air‑conditioning components with 27 subsidiaries in 25 countries, needed to bring highly complex product configuration logic into a webshop while integrating with its ERP. To modernize their commerce stack they partnered with dotSource and adopted commercetools Composable Commerce (running on AWS), aiming for a flexible, API‑first architecture to handle technical product rules and a seamless B2B buying experience.

Using commercetools (implemented by dotSource on AWS), TROX deployed a product‑finder algorithm that validates component compatibility, integrates with ERP, and enables API‑driven cart and checkout flows. The composable solution delivered measurable outcomes — a 100 ms response time SLA, 99.99% availability, ~300 commerce APIs — plus simpler cart/order processes, full checkout control, highly personalized self‑service B2B buying, and a future‑ready platform for IoT and spare‑parts scenarios.

TROX GmbH Germany