Case Study: Geberit achieves an interactive, multi-channel online product catalog with commercetools

Interactive online product catalog for B2B customers at Geberit

Geberit, a Swiss manufacturer of sanitary technology serving architects, plumbers and wholesalers, needed a flexible multi‑channel digital strategy to simplify finding and selecting products and parts for B2B buyers. After evaluating platforms, Geberit chose commercetools for its API‑first, microservices architecture and cloud pay‑per‑use model to power a next‑generation online product catalog.

commercetools delivered cloud‑native product APIs integrated with Stibo Systems’ STEP PIM (via partner foryouandyourcustomers), enabling an interactive catalog that presents thousands of articles, technical details, shopping lists and PDF/ZIP downloads. The commercetools implementation accelerated UI development and supported 100 ms response times, 99.99% availability and 300 commerce APIs, making Geberit’s product data instantly available across channels and improving the buyer experience.

Geberit

Stefano Giacomello

IT Manager PDM, Sales & Marketing Applications