Case Study: PADI achieves scalable global commerce and member engagement with commercetools

PADI - Customer Case Study

PADI, the Professional Association of Diving Instructors that certifies over 80% of divers worldwide and works with thousands of regional dive shops across 140+ countries, faced limits from a monolithic commerce system that hindered extensibility and direct B2C engagement with millions of members. To overcome this, PADI partnered with commercetools and adopted its API-first, microservices commerce platform to enable more flexible, multilingual digital experiences.

commercetools implemented an API-first, microservices architecture and a single product catalog to support multiple commerce-enabled B2B and B2C touchpoints and rapid multi-language rollouts. The solution positioned PADI to directly engage members, scale faster to add new dive shops globally, and modernize commerce across thousands of shops and millions of divers, enabling the organization to expand its digital reach and better serve its global community.

PADI

Tyler Jordan

Sr. Product Manager eCommerce