Case Study: Danish audio brand AIAIAI achieves global scalability and flexible headless commerce with commercetools

How the Danish brand AIAIAI is innovating in the audio market

AIAIAI, the Danish audio brand known for minimalist, professional headphones, was scaling fast—now operating in over 40 countries—and needed a commerce solution that could handle high volumes of global traffic while preserving full control of its brand presentation. AIAIAI chose commercetools’ cloud, headless, API-based commerce platform with a microservices architecture to gain the flexibility and scalability required.

commercetools delivered a microservices, API-first platform that lets AIAIAI scale internationally, manage high traffic, and add flexible extensions to test and roll out new features quickly; the result is smoother global expansion, ongoing development of a B2B platform with retail partners, and plans to integrate the Copenhagen flagship store into an omnichannel strategy.

AIAIAI

Rune Berendtsen

Chief Executive Officer