Case Study: LoveCrafts achieves unified content, community and commerce and 60% lower hosting costs with commercetools

How Lovecrafts wove together its content and commerce with composable commerce

LOVECRAFTS, a Neidlingen‑based wholesale and D2C crafting business operating in 39 markets, needed to replace its end‑of‑life Magento 1 platform while unifying eCommerce, community and content delivery. Rather than adopt a one‑size‑fits‑all solution, LOVECRAFTS selected a composable approach centered on commercetools (API‑first composable commerce), working with partners such as Vue Storefront and Adyen to meet its content‑driven and community engagement needs.

commercetools enabled a best‑of‑breed, cloud‑native stack and an incremental, screen‑by‑screen migration (starting with checkout) that minimized risk and user disruption. The commercetools‑based solution delivered strong user feedback, accelerated feature launches, and cut hosting costs by 60%, while providing the modularity LOVECRAFTS needs to evolve its commerce and content experiences.

LoveCrafts

Halil Köklü

Chief Technology Officer