Case Study: Treedom achieves streamlined stock management and a 5-month composable commerce migration with commercetools

How Treedom branched out to commercetools and successfully migrated to composable commerce in just 5 months

Treedom, a Florence-based B2B/B2C retailer focused on sustainability, faced mission-critical limits with its in-house commerce platform — inconsistent stock management, poor support for concurrent carts and transactions, and inability to scale for future growth. To overcome these challenges, Treedom partnered with commercetools and moved to commercetools Composable Commerce to gain a more flexible, API-first solution that could integrate with its GraphQL backend and React frontend.

commercetools implemented a composable, API-driven commerce stack with native integrations to AWS and Terraform, enabling multi-market, multi-currency management and improved stock processes. The migration was completed in five months and delivered immediate benefits — streamlined stock reconciliation, comprehensive reporting and dashboards, faster purchase funnels, and measurable uplifts in conversion rate, repeat buyers, average order value, ROAS and ARPU, along with fewer customer care tickets.

Treedom

Lorenzo Sfarra

Backend Developers