Case Study: Adelco increases eCommerce sales by 400% with commercetools

How Adelco increased eCommerce sales by 400% with a hybrid sales strategy powered by commercetools

Adelco, a distributor in Chile, needed a better way to understand customer behavior, manage inventory across channels, and improve its hybrid sales model. Using commercetools, the company moved to a composable, API-first commerce approach that gave it a more complete view of data and helped it identify how customers were actually finding and buying products.

With commercetools, Adelco added real-time inventory visibility, search-driven product discovery, recommendations, promotions, and sales rep tools for order management and route tracking. The results were strong: conversion rose by 20%, SKUs per self-service order increased by 25%, and eCommerce sales grew by 400%.

Adelco

Patricio Crowley

Chief Technology Officer