Case Study: Woolworths achieves 4‑month launch of MILKRUN on‑demand grocery delivery with commercetools Composable Commerce

How Woolworths launched a new on-demand grocery delivery offering in just four months

Woolworths, Australia’s largest supermarket chain, needed to launch MILKRUN, a fast on‑demand grocery app, to capture a share of the $100B on‑demand grocery market while integrating with complex store supply and fulfillment chains. To move quickly and scale securely, Woolworths turned to commercetools and its Composable Commerce platform (sourced via the Google Cloud Marketplace) as the core of the new digital channel.

commercetools’ composable, cloud‑native architecture—deployed alongside partners such as Google Cloud, Algolia and Cybersource—enabled Woolworths to add iOS and Android shopping channels in just four months, roll the channel to 30 stores in five months, and deliver to 185 suburbs within three months of launch. The commercetools solution provided scalable catalog and promotions capabilities, creating a new revenue stream, freeing in‑house teams to focus on differentiation, and future‑proofing Woolworths’ eCommerce stack.

Woolworths

Venky Kumar

Chief Product & Technology Officer