Case Study: HENKA (industrial tooling specialist) achieves a scalable, mobile-friendly B2B webshop with commercetools

HENKA - Customer Case Study

HENKA Werkzeuge + Werkzeugmaschinen GmbH (HENKA), a mid‑size German B2B supplier of machining tools, faced falling behind competitors as its legacy online store was slow, not mobile‑friendly and offered poor product search—limiting online sales and digital growth. Working with implementation partner eCube, HENKA selected the commercetools cloud‑based commerce platform (using the Sunrise framework) to rebuild a modern, scalable B2B webshop.

Using the commercetools platform, eCube and HENKA implemented a headless, API‑driven shop integrated with HENKA’s ERP, Contentful and payment systems, and applied a rule‑based process to standardize roughly 200,000 SKUs into a unified product catalog. The result is a responsive, industry‑unique procurement app with powerful faceted search, 2D/3D tool data and automated continuous delivery—enabling customers to find exactly what they need among ~200,000 items, converting existing buyers to webshop users and supporting ongoing digital revenue growth.

HENKA