Case Study: AT&T achieves $1.5M/quarter in call-center savings and 75% reduction in developer effort with commercetools

How AT&T forecasted cost savings in the millions as well as a dramatic reduction in the need for developers

AT&T, one of the world’s largest telecommunications companies, found its 15+-year-old Oracle ATG monolithic commerce platform unable to support omnichannel, cross-brand selling as the business expanded into new media services. To modernize and gain agility, AT&T selected commercetools’ cloud-native, API-first, headless commerce platform to enable flexible upsell and cross-sell capabilities and to build customizable microservices across its online properties.

commercetools delivered a centralized, cloud-based, headless commerce solution that pushes updates across systems automatically and supports a wide variety of product types, bundles and promotions. The implementation cut developer effort by about 75%, reduced customer calls and call times (allowing AT&T to predict USD 1.5 million in quarterly call-center savings), and drove strong sales lift (selling one in five iPhone 12s at launch).

AT&T