Case Study: Interflora Australia achieves seamless digital transformation and operational savings with commercetools

How commercetools helped cultivate Interflora Australia's digital journey from petals to pixels

Interflora Australia, a Melbourne‑headquartered, membership‑based network of more than 500 florists, needed to modernize its ageing homegrown platform after the COVID‑era surge in eCommerce exposed gaps in delivering the emotional, same‑day flower‑buying experience online. To address this, Interflora Australia partnered with commercetools to adopt a composable commerce approach and revamp its digital infrastructure.

commercetools delivered a composable commerce solution (integrating with partners such as Dynamics 365, LEVO and Hygraph) to modernize order management, customize storefront experiences, and streamline contact‑center and florist workflows. The project drove measurable impact: a 20% reduction in customer service queries in the first six months, zero downtime since launch, and roughly $80,000 USD per year saved through dynamic pricing and delivery fee optimization—enabling faster innovation and better customer and florist experiences.

Interflora

Matt Hoskin

Chief Information Officer