Case Study: ACE Southern achieves a better, more performant customer experience with commercetools

How commercetools Composable Commerce for B2B is simplifying the path to eCommerce success for ACE Southern

ACE Southern, a manufacturer and distributor in the oral surgery space, struggled with a rigid monolithic commerce platform after its 2022 merger, which made it hard to unify systems, launch changes quickly, and control rising technical costs. With a very small tech team, ACE Southern needed a more flexible way to support growth and deliver a better customer experience, and turned to commercetools B2B Commerce.

ACE Southern signed with commercetools in January 2023 and went live in July with a composable system that moved complexity into APIs and simplified order processing into a single workflow. With commercetools, ACE Southern improved performance, accelerated changes that once took weeks, expanded product availability and product information on the site, and enabled a more personalized customer experience.

ACE Southern

Matt Swan

Technical Product Manager