Case Study: Jaycar achieves unified in-store and digital shopping with commercetools

How Jaycar unified digital and in-store shopping with commercetools

Jaycar, the electronics retailer, needed a way to unify its in-store and digital shopping experiences while moving beyond legacy point-of-sale technology. Working with commercetools and its headless, composable commerce platform, Jaycar wanted a solution that would let store teams use richer digital tools, access real-time inventory and product data, and support omnichannel customer journeys.

commercetools implemented a unified commerce stack that lets associates pull up online lists in-store, convert carts between channels, check stock and warehouse availability, handle returns, and offer personalized recommendations. Even in pilot at selected outlets, commercetools has helped Jaycar improve the customer experience and reduce costs, while also making it easier to launch new capabilities like AI-powered search, conversational commerce, and future services such as appointment booking.

Jaycar

Graeme Faulkner

Chief Technology Officer