Case Study: Top Hat achieves 4× faster digital commerce and flexible pricing for course content with commercetools

Top Hat - Customer Case Study

Top Hat, an education technology company based in Toronto, faced falling student engagement, skyrocketing textbook costs, and a rapid shift to remote learning that left many instructors scrambling to recreate effective classroom experiences online. To support interactive textbooks, lecture content and in-app purchases, Top Hat turned to commercetools to handle content purchases and commerce functionality within its student mobile app.

commercetools provided a headless, API-first e‑commerce platform that connected directly to Top Hat’s billing system, powered in-app content purchases, and enabled flexible pricing and catalog changes. The platform let Top Hat roll out new commerce-driven experiences about four times faster, build custom extensions quickly, and link billing to specific courses — helping Top Hat deliver faster, more flexible learning experiences across online, hybrid and in-person settings.

Top Hat

Tom Grant

Software Engineer Team Lead